About the job

Cedarlane, a TCPA Company, is a manufacturer and distributor of products used in research and diagnostic laboratories, is looking for a Marketing Specialist at our Burlington, Ontario location. This role is hybrid on site.

The Marketing Specialist is the go-to expert for sales and marketing communications across Cedarlane's multiple business units and products. This role will include targeted campaign planning and implementation including Promotions, Marketing Collateral, Reporting and Analysis, and Communications.

JOB DUTIES AND RESPONSIBILITIES

• Drives Marketing material into the CDN market. Managing the process of identifying products to be in the Canadian editions, sourcing new material from suppliers, determining pricing, printing, distribution to reps, customer mailings, storage at lit library and communication to other teams as applicable.
• Serves as Project Manager for designated marketing projects and initiatives. Develops relationships with vendors and oversees timelines of deliverables. Ensures obstacles are addressed and milestones are met. Reports on progress regularly.
• Managing campaign launches of new products and new suppliers across multiple channels.
• Monthly review of all featured efforts for sales team to align with campaign messaging.
• Develops strong relationships with Sales and Customer Service and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets in order to facilitate chain-linking and new business development.
• Presents to internal and external departments and associates and attends industry specific conferences as needed to support sales and marketing strategies.
• Organizes competitive intelligence information including emerging competitors, new services, example advertising and marketing materials, and other information to enhance the organizations’ full view of the marketplace.
• Coordination of digital campaign efforts with a focus on SEO, PPC and content strategies that align with corporate initiatives
• Analyze customer, current market conditions and competitor information. Use this extracted data to develop marketing strategies.
• Solid understanding of the importance of industry trade shows/events and support required for Sales team members

QUALIFICATIONS

· 3-5 years’ experience in a marketing
· University degree Business Related
· Strong interpersonal skills
· Proficient with Microsoft Office applications, primarily Excel for reporting and analysis
· Self-motivated team player and able to handle multiple priorities simultaneously and meet deadlines.
· Detail oriented with strong follow through processes.
· Excellent communication skills both verbal and written.
· Passion for digital platforms and integrating e-commerce.
· Demonstrated team player with a positive attitude and willingness to adjust programs based on success and feedback of prior programs.

TO APPLY:
Please contact the Employment Specialist you are working with at Centre for Skills Development to express interest. 
OR
Non-registered applicants, please contact your nearest Centre for Skills Employment Services office to find out how to apply:
• Burlington: 905-333-3499 x 150
• Oakville: 905-333-3499 x 421
• Milton: 905-333-3499 x 459
• Mississauga: 905-333-3499 x 462 

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